In a capitalist system, most value creation is captured by those with capital. Typically, future value (equity) is exchanged for value now (money) and that money is exchanged for contribution (employees) and consumption (customers). However, capital (money) has a correlative relationship with shareholder value, whereas consumption and contribution have a causal relationship with shareholder value. We believe that the consumers and contributors who cause value creation should capture the value they create. The result of this would be a more efficient and sustainable system of value creation where corporations become accountable to the masses rather than just the capitalists.